The technical expertise of Italian engineering is well-known in the Middle Eastern market. This is why it is one of the most sought-after product categories in the GCC (Gulf Cooperation Council) region.
Just visit any supermarket in the Emirates to realize that Italy is the undisputed leader in excellent imported food products.
Although there is a very strong presence of numerous local producers, Indian, Pakistani, etc., Italian brands are considered the most refined.
As you might imagine, Italy and France are the undisputed leaders in the sector, and not only in these markets. The truly positive aspect is that Made in Italy fashion is popular and is not limited to the most well-known brands but also to the more artisanal and/or tailored ones.
Italian cosmetics continues to be a benchmark in the industry. Throughout the industry, great emphasis is placed on well-being.
Basic pharmaceutical preparations are among the most sought after by the local industry.